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Product Marketing Manager
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The Role
In this role, you lead product verticals in driving sustainable business growth through developing long term growth strategy and short-term impactful customer acquisition campaigns. You also get the opportunity to work closely with the greater marketing team on various brand partnerships, affiliates and performance marketing initiatives.
What can you expect from us?
YOUR TASK
Lead product marketing strategies to build awareness and reinforce SingSaver’s leadership for your product vertical
Manage the process of gathering market intelligence about our target audience, competitors and industry landscape to develop a product roadmap
Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and grow the lifetime value of the customer base
Work closely with marketing, commercial and product teams, both locally and regionally, to ensure achievement of KPIs
Maintaining a pulse on marketplace trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts
Receive initial brief from Commercial team, then bring that to life across all touchpoints, working closely with the broader marketing team as well as customer service and product, both locally and regionally.
Manage all project timelines and provide regular reporting on sales, budget spend and ROI.
Act as main point of contact with the regional team across performance marketing, affiliates and partnerships, briefing them on promotions and campaigns for your product vertical
Manage direct marketing budget and all acquisition channels for your product vertical, optimizing to ensure they run cost efficiently and effectively
Lead all advertising efforts, from upper to lower marketing funnel, including reviewing proposals plus negotiating with local publishers and media providers
Own the development and roll-out of standardized reporting frameworks tools to \assess category/vertical performance
SKILLS & REQUIREMENTS
Bachelor’s Degree, ideally in business or marketing
3+ years of crafting and executing go-to-market, digital acquisition/growth marketing with hands-on experience in new product launches, ideally with both agency and client-side experience
Experience in ecommerce, finance, banking, fintech or personal finance industries preferred
Ability to manage multiple campaigns at any one time to achieve the best sales results
Strong cross-functional project management skills and proven ability to deliver on time and on budget
Solid understanding of media mix, digital marketing and CRM concepts
Hands-on experience managing digital advertising, especially across SEM, social channels, programmatic, branded content and advertorials
Understanding of customer acquisition models and ability to build financial models
Compelling negotiation and account management skills
Strong analytical skills, with fluency in web analytics tools (Google Analytics), social media marketing applications and social media monitoring
Excellent verbal communication and interpersonal skills
A relentless sense of responsibility and ownership in problem-solving
The ability to adapt quickly to the fast-paced start-up environment and process new information on the go
Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
A team player who can work well under pressure in a fast-paced environment
Positive attitude and ability to work with suggestions and feedback from multiple parties
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We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation, or other applicable legally protected characteristics.