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Data Marketing Manager #5

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The Role

In this role, you lead product verticals in driving sustainable business growth through developing long term growth strategy and short-term impactful customer acquisition campaigns. You also get the opportunity to work closely with the greater marketing team on various brand partnerships, affiliates and performance marketing initiatives.

What can you expect from us?

Impact

We are actively empowering and connecting people to a better financial future

Work

We are hyper passionate about building innovative financial solutions and making an impact on people s lives

Culture

We take our work seriously but don t hesitate to keep things light We can only create magic when we have a little bit of fun

Thrive

Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to become top of mind in technology

YOUR TASK

Lead product marketing strategies to build awareness and reinforce SingSaver’s leadership for your product vertical

Manage the process of gathering market intelligence about our target audience, competitors and industry landscape to develop a product roadmap

Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and grow the lifetime value of the customer base

Work closely with marketing, commercial and product teams, both locally and regionally, to ensure achievement of KPIs

Maintaining a pulse on marketplace trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts

Receive initial brief from Commercial team, then bring that to life across all touchpoints, working closely with the broader marketing team as well as customer service and product, both locally and regionally.

Manage all project timelines and provide regular reporting on sales, budget spend and ROI.

Act as main point of contact with the regional team across performance marketing, affiliates and partnerships, briefing them on promotions and campaigns for your product vertical

SKILLS & REQUIREMENTS

Bachelor’s Degree, ideally in business or marketing

3+ years of crafting and executing go-to-market, digital acquisition/growth marketing with hands-on experience in new product launches, ideally with both agency and client-side experience

Experience in ecommerce, finance, banking, fintech or personal finance industries preferred

Ability to manage multiple campaigns at any one time to achieve the best sales results

Strong cross-functional project management skills and proven ability to deliver on time and on budget

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We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation, or other applicable legally protected characteristics.